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30 novembre 2020 à 19 h 51 min #15496
Marketing for Congregations
Choosing to Serve People More Effectively
by Norman Shawchuck, Philip Kotler
- ISBN: 9780687235797 (0687235790)
- Author: Norman Shawchuck, Philip Kotler
- Language: english
- Publisher: Abingdon Press
- Release date: August 19, 1992
- Format: paperback, 428 pages
About The Book
How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.
“Religious leaders should overcome their natural resistance to the concept of marketing and explore this volume. Marketing as presented here is simply concrete planning to achieve what we say we exist to do. This is not a book for promoters; it is a resource for leaders who want to guide genuinely responsive religious institutions in a changing environment.” — Lovett H. Weems, Jr., President, Saint Paul School of Theology, Kansas City, Missouri
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